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Thursday, June 5, 2008

Mercedes-Benz Delivers 300,000

The new Mercedes-Benz C-Class with the splendid auto parts is grasping its long-term the success story of the predecessor model in the year since its market launch. Over 300,000 customers have bought either a sedan or station wagon option of the latest model since its official world premiere back on March 31, 2007.

“The sedan got off to an excellent start, and since its premiere at dealerships at the end of last year, the new C-Class station wagon has also been enjoying high popularity. Both models, in fact, have posted growth rates of 70 percent on the corresponding periods from the prior year since their respective launches. As a result, the new C-Class has been the worldwide leader in its market segment since the beginning of 2008,” says Dr. Klaus Maier, Executive Vice President Sales and Marketing Mercedes-Benz Cars.

Furthermore, according to reports, German clients are also very excited about the new-fangled C-Class. The model was once again the best-selling vehicle in the mid-range segment in April according to Germany’s Federal Motor Transport Authority. The most significant market for the C-Class is Germany which accountable for the company’s 25 percent of overall sales, followed by the U.S., UK, Italy, and South Africa. A sum of 290,000 C-Class sedans from the 204 Series has been internationally distributed from the time when the market launch in the spring of 2007.

“In the first year of sales, one out of every two C-Class customers in Germany chose the Avantgarde line and in other core markets the share of total sales sometimes is even higher,” explains Maier. “The response of our customers to the sporty design of the C-Class Avantgarde even exceeded our expectations. This new product strategy makes the vehicle very attractive to the most diverse customers within the heterogeneous C-Class customer base, and it also enables us to win over new customers to the Mercedes-Benz brand.”

The C-Class customers are also fascinated by the vehicle’s even more dynamic chassis along with the new model’s distinguishing design and dazzling car parts, which showcases a discerning moisturizing system that provides superior comfort as well. The latest station wagon provides more legroom than any other first-class station wagon in its class with maximum cargo capacity of 1,500 liters. It’s not astonishing that the C-Class station wagon was also the top-selling model in its division in Germany last April given all these characteristics.
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